Creating a good customer experience is a lot like baking a cake - there are key ingredients essential to include and a recipe you need to follow to get the best outcome. Sure, there are out of the box solutions nowadays that can make this process much easier, but quality ingredients combined with a methodical approach will yield a much better experience for the consumer (and a more delicious cake).
In Part 2 of our UX of university websites article, we focus on university website users’ usability issues. Find out what issues current and prospective students had when using university websites.
Our university clients are starting to focus on understanding their users and their needs but, there’s still room for improvement. Find out what info current and prospective students want to see on university websites.
Sticky headers and persistent menus are becoming widely adopted and preferred by many desktop users. But are they effective for navigating sites on mobile devices? Read about our recent research and what we found.
The three line 'burger' icon has become a common convention for menu buttons on mobile interfaces, but do users understand what it means? Our recent research provided some interesting insights.
Metadata is important, and often critical, to the findability and general information organisation of your site. This is an article on how metadata can improve site search, it is not about improving SEO to attract users to your site.
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