Web content writing training course

How to become an effective web copywriter and write effective online content - half day course.

Overview

This interactive course is designed for anyone who is involved in writing online content for websites or intranets. It is appropriate for organisations with dedicated web content authors and/or distributed authors who want a succinct course that covers the fundamentals of web content writing.

The course will cover:

The key principles of effective website copywriting
Understanding your target audience
Online user behaviour
Writing web content for the human mind
How to present content and effectively communicate online
Writing accessible content for people with disabilities

2013 dates and locations

In 2013, this course will run on demand in Sydney, Melbourne, Brisbane, Canberra, Adelaide and Perth. Please contact us to register your interest.

Web content writing is also covered our 2 day Interaction Design training course.

Venue

Brisbane	Sydney	Melbourne
The Mill Hotel 239 Wickham Terrace Spring Hill QLD 4000	Living Planit 109 Pitt St Sydney NSW 2000	The Jasper Hotel 489 Elizabeth Street Melbourne VIC 3000

Costs and registration

The cost for this half day course is $495 plus GST = $544.50 - Includes morning or afternoon tea and all course materials including examples and templates that you can use in your own organisation.

Discounts

Earlybird discount. Save 10% - Register 30 days prior to course commencement date to qualify, or
Register 3 participants from the same organisation on the same course and the 4th person can attend for free, or
Register the same person for more than one course and receive a 10% multiple course discount; or
Returning student discount. 20% for any registered student who had previously attended one of our courses.

Who should attend

Web content writers
Web copywriters
Content owners involved in creating web content for websites or intranets
Product managers involved in writing content
Online communications officers
Producers
Executive assistants involved in writing content for their area

Course outline

Module 1: Usability testing

How writing for the online environment is different to writing for print.
Principles of good web writing

Module 2: Understanding your target audience

Why defining your audience is important to writing successful web copy
Some quick user research techniques for understanding your users

Module 3: Online user behaviour

Scan and skim
Task-driven behaviour
Mental models as a core concept to improving readability
Jargon free intuitive labels for a simple hierarchy

Module 4: Designing content for the human mind

How human cognition affects how users read content
Understand how to improve readability by writing scannable text

Module 5: How to present content and effectively communicate online

Understand how typography can affect readability
Active not passive behaviour
Banner blindness
Crosslinking

Module 6: Writing accessible content

Writing for older people, people with dyslexia and disabilities

Where to now?

More information

For further information on this our any of our other courses, please contact us.

Training