Visual designs
Peak Usability has partnerships with several visual design agencies and contractors and will work with your business to develop a creative design brief in line with your corporate strategy. We then work with our business partners and design contractors to develop a visual design that:
- enhances perceived usability
- aligns with corporate strategy and branding
- builds user trust and confidence.
Why is visual design important?
Users tend to assess the credibility of sites on overall visual design of a site, including layout, typography, font size and colour.
Visually appealing designs:
- are perceived as easier to use even if they are not,
- foster a more positive attitude,
- encourage creative thinking and problem solving,
- make users more tolerant of usability and design problems, and
- are more likely to be trusted.
Whereas less aesthetic pleasing designs:
- may not be accepted or trusted by users, and
- stifle creativity and narrow users’ thinking.
Visual design is more than the final paint job and polish on your website. Good visual design can guide the user towards completing their goals and having a positive experience on your website. We use our understanding of human factors principles to ensure that visual designs produced in partnership with Peak Usability are usable.