Usability testing

Usability testing with real potential users is the most recognised and accepted way of identifying key usability problems with an interface.

Using either our testing centre or on-site field based testing with your customers, we can assess how users behave while trying to complete common tasks on your website, intranet or application. This will help us identify usability issues that may be preventing your users from succeeding with their goals.

Through identifying common issues experienced by a sample of users, having one-on-one, in-depth discussions with them, help us to understanding why customers behave in a certain manner. With this information we can propose solutions to address issues and increase conversion rates. Usability testing is a qualitative method and provides rich data about how your users think.

Why test?

With reasons like this, the question is really why don't you do testing?

Cycle
  • identify problems experienced by real users actually using your Internet, Intranet or web application
  • best evaluation method available to identify major usability issues
  • receive an accurate and objective assessment of your site or application
  • decrease time and costs by identifying usability problems early in the development stage
  • minimises risk, by identifying issues pre-release.

What and when to test

When What Benefit
  • Anytime
  • Analysis phase
    project commencement
  • Your existing Internet, Intranet or web application
  • understand the current state of your website and whether your customers are achieving their goals
  • identify usability issues that may be preventing your users from completing common goals or tasks
  • understand if you need to do some small changes or a major redesign
  • helps define project scope and goals.
  • Design phase
    pre-coding / development
  • Information architecture
  • Paper prototypes
  • Interactive html prototypes
  • Interaction design / application flow
  • Visual / graphic designs
  • identify major usability or navigation issues when they are easy and inexpensive to fix
  • identify flaws in your interaction design or application flow before any coding commences
  • identify which visual designs meet your branding goals and appeal to users.
  • Implementation phase
    pre-launch
  • Fully built Internet, Intranet or web application in testing/staging environment
  • establish or validate that the site meets an acceptable standard before it is released to your users
  • identify any "showstopper" issues for users pre-launch.
  • Evaluation and evolution phase
    post-launch
  • Fully built Internet, Intranet or web application post-launch
  • New functionality or content that you are adding to an existing website
  • identify usability issues to fix post-launch when there is insufficient time to test pre-launch
  • refine your website to encourage greater online migration of your customers from other channels or competitors
  • understand where customers would expect to find new functionality and content.

Peak Usability tailors its testing methods and techniques for your individual product needs. To find out what process we would use for your site call us.

Why Peak Usability?

Experience - Usability consultants with hundreds of hours of test experience and experienced interaction and interface designers. We don't just tell you what's wrong, we also tell you how to fix it.

Purpose built test centre - Our comfortable and professional testing centre in our centrally located offices accommodates observers in an informal, non threatening atmosphere for test participants.

On-location testing - Peak Usability can bring our testing lab to you! We can test your intranet or internal applications and can potentially provide screen and video capture to observe and record test sessions (subject to IT systems and support available).

Government experience - Peak Usability is familiar with Queensland government CUE web standards and our QLD government agency solutions are CUE compliant.

Focal point for industry - Peak Usability offers training and knowledge sharing that taps our expertise, promotes best practice actively in industry groups such as CHISIG and the Usability Professionals' Association.

Cost

Usability testing does not have to be expensive, especially when you consider testing early can save significant development costs later on. To request a quote for testing services give us a call. We'll be able to determine the best services based on your time, budget and design constraints and tailor the project, deliverables and costs accordingly.

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Latest newsletter December 2011

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