Business needs research

What does the business need from the website?

What are the strategic drivers, initiatives and needs of the business? Peak Usability consults with internal stakeholders and business areas to understand:

• strategic goals
• short and long term key priorities
• how the website or intranet will help achieve these goals
• the expectations of the website or application
• key messages to communicate.

Deliverables

Peak Usability delivers a requirements specification report that can include both business and user requirements and provides a blueprint for the website or application. Key components of the requirements document include:

• website purpose and goals
• target audience(s) / user groups (using personas and scenarios)
• core value propositions (what the website can offer) for each user group
• site performance goals
• usability and design goals
• accessibility goals
• a list of proposed features and content objects for the website including:
  • priority
  • alignment with user and business goals
  • indication of whether the content exists and to what degree.